络时代，网站成为一个企业必不可少的营销工具，从企业网站问世、普及至今，广大企业都已经适应了网站营销给自己的营销工作带来的便利，对网站和推广的认知也远超过几年前；而作为一个外贸公司，网络在营销中占的地位比内贸企业还要大得多，甚至是绝大部分小外贸公司赖以生存的最重要的渠道，但由于国内网络公司水平的参差不齐，很多一两个人拉起来的公司就可以对外宣称专业做网站、专业做外贸网站等，本文就从优化（搜索引擎排名）、美工（设计）、主机（打开速度）等方面，对如何制作外贸网站进行分析：
In the Internet era, websites have become an indispensable marketing tool for enterprises. Since the advent and popularization of enterprise websites, most enterprises have adapted to the convenience of website marketing for their marketing work, and their awareness of websites and promotion is far more than a few years ago; As a foreign trade company, the position of the Internet in marketing is much larger than that of domestic trade enterprises, and it is even the most important channel for most small foreign trade companies to survive. However, due to the uneven level of domestic Internet companies, many companies with one or two people can declare professional websites, professional foreign trade websites and so on. This article focuses on optimization (search engine ranking), art (design) In terms of host (opening speed), analyze how to make a foreign trade website:
1、搜索引擎作为互联网流量的“制造者”，是网络推广的必争之地，但在外贸企业面对的市场中，除了极个别市场面比较窄的行业，绝大部分客户要面对几十个甚至上百个国家做推广，那传统意义上的SEO优化能取得的效果就相对有限，毕竟SEO优化是一项从多方面、多角度着手的工作，单单是诸如谷歌、雅虎在不同的地区有数台甚至数值太不同的服务器，这里的排名等都是完全独立的；有些国家还有本国更有影响力的搜索引擎，所以目前绝大部分小公司所谓的SEO优化都没有取得什么好的效果（曝光一下，很多小公司说做外贸优化，优化来优化去，把你的英文关键词在中国的服务器上优化的排名不错，老外那根本看不到），所以要想排名更好一些，我们目前只能把网站做的更加受搜索引擎“喜欢”，取得相对更好的排名，如果能伴随相关的搜索引擎推广、一定数量的外部链接，排名效果会越来越好，但若想达到国内优化一样的效果，那只能听天由命了
1. As the "maker" of Internet traffic, search engines are a must for network promotion. However, in the market facing foreign trade enterprises, except for a few industries with narrow market conditions, most customers have to face dozens or even hundreds of countries to promote, so the effect of traditional SEO optimization is relatively limited. After all, SEO optimization is a work from many aspects and angles, such as Google Yahoo has several servers in different regions, even with different values, and the ranking here is completely independent; Some countries also have more influential search engines in their own countries, so the so-called SEO optimization of most small companies has not achieved any good results at present (exposure, many small companies said to do foreign trade optimization, optimize to optimize, and optimize your English keywords on China's servers, but foreigners can't see it at all), so you want to rank better, At present, we can only make the website more "liked" by search engines and achieve a relatively better ranking. If it can be accompanied by relevant search engine promotion and a certain number of external links, the ranking effect will be better and better, but if we want to achieve the same effect as domestic optimization, it can only be resigned
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